Description
Product Mailer Campaigns Pro is a premium add-on for the free Product Mailer Campaigns plugin. It connects your WooCommerce order data to your email campaigns so you can send more targeted, relevant messages to the right customers, directly from WordPress.
Instead of sending the same email to your entire list, Product Mailer Campaigns Pro lets you focus on three high-value groups: customers, VIPs, and lapsed customers. You keep the simple workflow of the free plugin, but gain much more control over who receives each campaign.
Key features
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Customer segments built in
Product Mailer Campaigns Pro introduces three powerful segments based on WooCommerce behaviour:
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Customers – subscribers who have placed at least one WooCommerce order. Ideal for post-purchase campaigns, product recommendations, and repeat-purchase reminders.
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VIP customers – roughly the top 10% of customers by lifetime spend. These are your highest-value customers, perfect for exclusive offers, early access, and loyalty campaigns.
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Lapsed customers – customers whose last order was more than 90 days ago. This segment is designed for win-back campaigns, reminder emails, and special incentives for people who have gone quiet.
These segments are calculated automatically from your WooCommerce orders, so you do not have to maintain separate lists or export data.
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Segment selection in the campaign editor
When you create or edit a campaign in the free Product Mailer Campaigns plugin, Pro adds a “Recipient segment” option. You can leave it blank to send to all matching subscribers (the default behaviour), or choose one of the Pro segments: Customers, VIP customers, or Lapsed customers.
When you queue the campaign, Product Mailer Campaigns Pro filters the subscriber list before it reaches the email queue. Only subscribers who match the selected segment are included. There is no need for CSV exports, manual filtering, or external tools.
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Automation-ready store metrics
Product Mailer Campaigns Pro adds an “Automations (Pro)” page in your admin area. This page gives you a quick overview of key marketing opportunities in your store, including:
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How many new customers you have gained in the last 7 days
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How many customers are currently lapsed, based on not ordering for a certain period (for example 60+ days)
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How many high-value customers you have, based on total spend
These metrics make it much easier to decide which campaign to run next. You can see at a glance whether a welcome sequence, a VIP promotion, or a lapsed-customer win-back campaign is likely to have the most impact.
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Segments overview and subscriber insight
The “Segments (Pro)” page shows how your subscriber base is structured. It provides counts for:
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All active subscribers
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Subscribers who are also customers
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VIP customers
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Lapsed customers
It can also show example VIP records along with estimated lifetime value, so you can see exactly who is driving your revenue. This turns your email list from a single flat list into a more useful view of who your subscribers actually are.
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Works with your existing setup
Product Mailer Campaigns Pro runs entirely inside WordPress. It uses the same email delivery method you already have configured (for example, an SMTP plugin or your host’s mail service), and it continues to rely on the free plugin’s queued sending system. That means emails are sent in batches to reduce the risk of timeouts and heavy server load.
Because Pro is an add-on, you do not need to learn a new interface or move your list to a different platform. You just install the plugin, activate your licence, and gain more control in the same place you already manage campaigns.
Common use cases
Typical ways to use Product Mailer Campaigns Pro include:
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Win-back campaigns – target lapsed customers who have not ordered for 90+ days and offer a relevant discount or incentive to bring them back.
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VIP promotions – send special offers, early access or limited-edition product launches to your highest-value customers.
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Repeat-purchase reminders – follow up with customers who recently purchased consumable or time-limited products, encouraging them to reorder at the right time.
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Customer-only announcements – send updates, new feature announcements, or policy changes only to customers, not to every subscriber on your list.
Requirements
To use Product Mailer Campaigns Pro, you need:
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WordPress with WooCommerce installed and active
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The free Product Mailer Campaigns plugin installed and active
Pro reads data from your WooCommerce orders and from the subscriber tables created by the free plugin. It does not replace the free plugin – it extends it.
Pricing and licence
Product Mailer Campaigns Pro is priced at £20 per year, per site.
Your licence includes:
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Use on one WooCommerce site
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All current Pro features, including segments and store metrics
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All new Pro features released during your licence period
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Email support for installation, configuration, and troubleshooting
There are no per-subscriber fees, no volume-based charges, and no separate monthly subscriptions.
